this book is an annual publication for the spanish advertising club — c de c, short for club de creativos. it collects the best spanish advertisement of one year. the idea of this 2010 book deals with the main function of advertising to acrouse interest.
the typeface has been changed by twisting letters. a special binding hides images. the monochrome first layer just consists of content, facts, figures and an interpretation by words or phrases — imagine what’s behind!

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