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a „visual system“ for the city of copenhagen, and its inhabitants, is born. initial point of the concept were the questions: who can claim to have the objective view on a city? how is the city now, how was it and how will it be? different than most corporate designs for metropolises, who want to communicate, that inhabitants are part of the city – this concept wants them to participate. a corporate design for copenhagen should focus on identification and integrate all these point of views.
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the visual structure is always based on a visible grid. little dots in confined distances represent a democratic level of diverse „point of views“. the logo „co“ is the bracket and also the abbreviation of copenhagen and connection. it always connects two points and has no other regimentation of positioning. inhabitants suggest ideas for current signs and colours which reflect the actual situation of the city. these changing inputs will be the key visual. an agile, current and democratic corporate design is the result.